The NFL is often synonymous with the male players who dominate the field, but women play a key role in powering America's most popular sport. Discover the impact of female representation — from executive leadership to coaching staff — in redefining the game across all levels. Learn how the NFL is harnessing its female force, engaging women fans in authentic ways, and creating new pathways for participation both on and off the field — including the rise of female flag football.

Super Bowl ads are more than commercials—they’re cultural moments that define brands for years to come. Explore how these seasoned advertisers maintain their dominance year after year, balancing audience expectations with the need for fresh ideas. From refining creative approaches to leveraging insights from past campaigns, discover how these brands sustain their legacy while continuing to innovate. Gain a behind-the-scenes look at how they adapt to evolving consumer trends and ensure their ads remain cultural touchstones.

Super Bowl ads might grab attention, but true brand loyalty is forged in the community. Discover how brands go beyond the game day spotlight to foster deeper connections with fans year-round. This session dives into the power of shared experiences, storytelling, partnerships, and grassroots engagement to cultivate communities of superfans.

Women athletes are making history, smashing records, and redefining greatness—but why are they still fighting for fair pay? Join Flavor Flav, the hype man turned champion for women’s sports, and Ashleigh Johnson, two-time Olympic Gold medalist and trailblazer for the USA Women’s Water Polo team, as they tackle the real story behind gender and pay equity in sports. From juggling jobs to chasing gold, this conversation dives into the struggles, the solutions, and how we can all help level the playing field.

Following his conversation on equal pay for women in sports, hip-hop legend Flavor Flav will perform Public Enemy’s new single She Got Game, joined by DJ Blu DeTiger.