Whether your team is hybrid, remote or back in the office, one thing is clear--the future of work has arrived. Join as we dive into the impact the global disruption has had across the advertising industry from our stance on social issues, to the way we go to market, to the manner in which we lead. In the Virtual Equality Lounge @ Advertising Week New York, we are proud to gather industry leaders and influencers for three days of powerful, unscripted conversations. Don’t miss it!
While the debate continues over which work model is best going forward, hybrid seems to be a temporary solution and testing ground for many companies. In this panel, we'll discuss the pros and cons, if the size of the team makes a difference and best practices learned from those fully vested in being hybrid.
Change the Image, Change the Perception: The Power of Disruption in Visual Storytelling for the 50+ Community
The Disrupt Aging® Collection, a joint collaboration between Getty Images and AARP aims to re-picture what it looks like to be 50 and up, while highlighting the full, active lifestyles of these adults. With 80% of this demographic—which has significant buying power— believing they are too often stereotyped by marketers as delicate, fragile and tech-ignorant, and more than half of women 50+ claiming they feel “invisible” within advertising, the need to continue this disruption is evident. Join us to learn about new insights derived from our proprietary data, and actionable recommendations to help you develop inclusive, authentic, and bias-disrupting work for this community.
The marketing and advertising industry is answering the call to improve diversity in its ranks, but how can we shift our thinking from meeting a minimum requirement to true systemic change? Enter: The power of mentorship. Join a panel of mentees from the first-ever class of Ad Age The List's new mentorship initiative for underrepresented young professionals, Generation Next, as they speak to the many ways their mentorships have begun to reshape their own career trajectories.
Natalie Zfat, Contributing Editor, Ad Age Studio 30
Brandi Pitts, Director, Global Head, Digital Marketing, Partnerships, Facebook
Glenys Fernandez, Senior Manager, Global Brand Marketing, Atwell Suites, InterContinental Hotels Group
Natalie Gatbonton, Senior Marketing Analyst, American Express
Ashley Mackel Beresford, Brand Marketer
Joel Salgado, MBA Candidate, Kellogg School of Management
Join Pro Sports Assembly as we explore how investing in youth sports creates opportunities that lead to equality for the next generation. We’ll explore the importance of role models, tips for keeping kids engaged in their sport, and resources for families to help support their child’s athletic development.
A majority of the job losses due to Covid affected women for a multitude of reasons that included lack of childcare to having worked in service industries that were deeply impacted. As we recover, what do businesses need to do to bring more women back? In this conversation, we will discuss the opportunities that leaders have to increase gender equality throughout their organizations.
Terri Cooper, Vice Chair External Diversity, Equity & Inclusion, Deloitte
Celeste Bell, EVP, Director, HR, Deutsch NY
Misty Gaither, Senior Director and Global Head, Diversity, Inclusion & Belonging, Indeed.com
Lesley Slaton Brown, Chief Diversity Officer, HP
Ciara Dilley, VP, Stacy’s Pita Chips and Transform Brands
Danielle Kayembe, FQ Impact
With Gen Z being the latest wave of professionals to enter the workforce (and largely during the pandemic), how can managers provide resources and connect them with their multigenerational colleagues while remote? What unique challenges are they experiencing? Join us as we discuss how teams can communicate better and learn from each other's differences, so that everyone is bringing something unique to the table and valuing generational perspectives.
Colleen Marks, Head, Creative Strategy, Creative Studios, Yahoo
Randall Barnes, Founder, HBCU Pulse
Janei' Dortillus, 84th Miss Fort Valley State University
Johanna Ferreira, Content Director, POPSUGAR Latina
Veronica Fabiani, Director, Ad Sales Research and Insights, ViacomCBS
Danielle Kayembe, FQ Impact
Who wants to hear from people that all look and sound the same? In this session, we'll share why speaking opportunities help propel careers and lead to greater workplace equity. We'll also discuss why having subject matter experts vs. speakers with big titles makes for more engaging content, and why organizers need to curate for diversity of gender, race, age and thought in their programming.
Still figuring out what mix of WFH and office time is right for you and your organization? Effectively leading distributed teams can be a challenge. However, there are steps we can take to avoid the potential downsides of WFH — leaders have to be intentional about adopting a hybrid approach that accommodates the unique needs of each employee. Join us as we explore best practices for ensuring that everyone has equal access to growth opportunities, regardless of where they choose to work from.
Dawn Halkuff, Chief Commercial Officer, TherapeuticsMD
Jennifer Frieman, Global Chief Talent Officer, Momentum WorldWide
Karuna Rawal, Chief Marketing Officer, Nature's Fynd
Anneliese Olson, Senior Vice President and GM, Print Category Management, HP
Ronda Carnegie, Chief Innovation Officer, The Female Quotient
2020 was the wake-up call many needed to acknowledge the lack of diversity within their teams and organizations. With many heading back to the physical workplace, will diversity remain a top priority, or will it get pushed down the agenda? Join us for a discussion on what we can do to ensure accountability in our continued quest for diversity, industry-wide and within our own organizations.
Hadley Haut, Executive Director, Talent & Culture, The Atlantic
Marinda Yelverton, VP, Client Services, Whalar
Aisha Losche, SVP, Equity, Diversity, & Inclusion, Hill Holliday
Tai Wingfield, EVP, DE&I, United Minds, a Weber Shandwick Consultancy
Joanna Feliciano, Chief Operating Officer, Elevink
Niya Blair Hackworth, Director, Inclusion, NCAA
As we head into a new era of work, will we see more companies take an intersectional approach — one that recognizes the overlapping identities of employees? Join us as we discuss how intersectionality can be used effectively in organizations to transform everything from hiring practices to team structures to providing different perspectives for vendor selection and decision-making.
Iesha Berry, Chief DEI Officer, Slalom
Lori Nishiura Mackenzie, Lead Strategist, DEI, Stanford University Graduate School of Business
Melinda Briana Epler, Founder & CEO, Change Catalyst
Sandra Moerch, Chief Content Director, Purpose & Sustainability Marketing, SAP
Antonia Ford, Diversity & Belonging Partner, EPD, Blend
Amber Coleman-Mortley, Director Program Development / Partnerships, The Female Quotient
Despite the incontestable excellence of female athletes, there is still a massive disparity in the amount of coverage they receive in broadcast games, media and sponsorship. In this session, we will dive into "The Coverage Gap," a recently released research study, conducted by FQ and DAZN that shares that yes, (spoiler alert) audience and fan interest is there--and what we can do to move the needle on more equal representation in women's sports.
When Passion and Creativity Collide: Using Platforms to Build Business, Grow Community, and Drive Advocacy
Join this session to hear from Founder of Megababe, Katie Sturino, discuss her personal journey growing her company on Instagram and how through her personal platform and creativity she also lends her voice and personal style to raise awareness for size inclusivity, empowering women of all sizes to find their confidence and celebrate their style.
When given the option, working mothers are more likely to choose remote work. How will this decision impact their careers — from their relationships with colleagues and the projects they are assigned to the promotions and compensation they receive? This session will explore how to ensure working moms aren't penalized for taking advantage of flexibility.
Gina Bulla, Executive Director, Insights, The Atlantic
Sonu Ratra, Co-Founder, Akraya and Founder, Women Back to Work
Whitney Casares, Founder and CEO, Modern Mommy Doc and Author, The Working Mom Blueprint: Winning at Parenting Without Losing Yourself
Jelina Saliu, President, Safely
Krista Ruhe, Vice President, SAP SuccessFactors
SeeHer is the leading global movement to increase accurate and inclusive representation of women and girls in advertising, marketing, media and entertainment. Recognizing the need for a focused effort in the music industry, SeeHer Hear Her was launched. Its mission is to eliminate gender bias in the music industry and increase the percentage of women in front of and behind the mic. Across popular songs from most of the last decade, women made up: 21.7% of artists, 12.5% of songwriters and 2.6% of producers. Statistics prove that women musicians are severely overlooked and underserved in the industry. SeeHer Hear Her is committed to changing that tune. Taking action, Breakr and SeeHer will launch an AccelerateHER program to provide unique, compelling opportunities to women artists. Combining Breakr's robust creator marketplace with SeeHer's mission as the driving force, the program will be a game changing opportunity for participants and brands alike.
More than ever, people want their purchases to be meaningful. Social responsibility is becoming a business imperative, as consumers increasingly believe that companies should support causes for the greater good. According to reports like Social Purpose Is The New Black—which found that 86% of consumers believe that companies should take a stand on social issues—having a social impact makes incredible business sense. -Forbes Magazine. The true power of partnerships lies in a brands’ willingness to be a part of something bigger. To address issues in ways that never seemed possible and, ultimately, offer greater value for our society. We are here to discuss some of those brands and the campaigns that made a difference and to learn from the executives who are doing the good work leading to greater good for our society and culture.
Kate Kelley, SVP Brand Partnerships, +Rise
Carol Frazer Haynesworth, Head, Multicultural Strategy and Inclusion, Carmichael Lynch
Dana Siegel, VP, Brand and Product Marketing, Girl Scouts of the USA
Cassandra Sinclair, President, Pharma, Grey Group
Ronda Carnegie, Chief Innovation Officer, The Female Quotient
Things that were fundamentally broken before the pandemic have not magically fixed themselves during the last year and a half. Employees have spoken up and want more flexibility and personal life benefits, including those for mental health. In this conversation, we'll discuss how leaders can seize this opportunity to reset old practices to be more fair and dynamic, and to better reflect the nature of work we do today.
Jeff Marshall, Chief Diversity Officer, UM Worldwide
Ela Mesa, Director, Diversity, Equity and Inclusion, Momentum Worldwide
Amira El-Gawly, CEO and Culture Expert, Manifesta
Erin LaBarge, Global Lead, Volunteer Strategy, Corporate Social Responsibility, SAP
Ronda Carnegie, Chief Innovation Officer, The Female Quotient
Video games aren't just a part of today's culture; They're increasingly defining it as well. Video games will influence our collective perceptions of gender, race, class, disabilities, and more. What do brands need to understand about the gaming industry, especially as it continues to grow? Join us as we explore the opportunity ahead, reasons every brand should care about reaching this diverse group of consumers, and steps companies can take to increase representation within games and beyond.
What will it take to win the hearts of the newest generation of consumers? Have their needs, wants, and priorities shifted as a result of the pandemic? Join us as we delve deeper into the world of Gen Z and explore what motivates and drives their behavior, and how brands and retailers can share messaging that resonates with them.
Ashley Rudder, Head, Creators, Whalar
Lisa Gramling, SVP, Research Innovations & Intelligence, Momentum Worldwide
Billie Gibson, Creative Strategy Lead, Yahoo Creative Studios
Jodie Kennedy, Director, U.S. Head, CPG, Snap Inc.
Julia Goorin, Vice President, Consumer Insights, Group Nine Media
Jill Wesley, Partnerships, The Female Quotient
"It Takes A Village" is a communal and cultural reference that acknowledges all of the individuals who have an integral role in cultivating something incredible. The foundation of DEI is in the ability to amplify diverse stories, talent, and voices. Yahoo’s people-first approach not only allows them to prioritize and redefine DEI, but it has embedded it into their core brand DNA by connecting people to their passions. How can other brands create a model that exists beyond the here and the now? Alongside other brands, we'll explore how embedding DEI into your DNA drives growth and creates brand loyalty.
Yahoo, Facebook, NBCUniversal, Google, Deloitte, L'Oréal USA, JPMorgan Chase & Co., WWE, IPG, SAP, FOX, Ipsos, MAKERS, Johnnie Walker, P&G, The Atlantic, ViacomCBS, Snap Inc., Group Nine Media, Twitter, IRI, SeeHer, Minute Media, HP, Whalar, +Rise, Ad Age, MediaVillage, Clear Channel Outdoor, MediaLink, The New York Times
