Today's audiences crave stories that reflect their diverse lives. As a result, gone are the days of one-size-fits-all entertainment. Inclusive and diverse representation across the industry has taken root and is both a strategic necessity and business imperative to capture and keep audience attention. This panel conversation welcomes entertainment and marketing leaders to delve into the power of diverse storytelling by exploring its impact on audience engagement, brand building, and ultimately, the bottom line.
Christina Park, Head, Industry, Samba TV
Emily King, EVP, Marketing Strategy, Media & Digital, Fox Entertainment
Brent Poer, President, Global Client Lead, Publicis Imagine, Zenith
Kate Jhaveri, Head, Global Marketing, TikTok
Amber Coleman-Mortley, Sr. Director, Community and Culture, The Female Quotient
In today's dynamic workplace, fostering a culture of empowerment isn't just an HR initiative—it's a top-down responsibility. As leaders, the C-Suite plays a pivotal role in creating environments where every team member feels safe, seen, and celebrated. Join us for an insightful panel discussion as we explore how the C-Suite can champion equity, diversity, and inclusion, ultimately driving innovation, collaboration, and organizational growth.
Online safety is a critical issue, with girls facing unique challenges in the digital world. Empowering girls to navigate the online world with confidence is key. In this panel discussion, actor and activist Sophia Bush and US Principal of Deloitte LLP, Emily Mossburg, come together to talk about the fight for a more inclusive and protected digital landscape.
Forget the traditional leadership playbook, today's market demands bold leadership. This session dives into the essential qualities needed to thrive in a dynamic environment - qualities that define today's most successful leaders: those with an entrepreneurial mindset. This panel conversation welcomes executives who hold the entrepreneurial spirit near and dear, we’ll talk about identifying growth opportunities, embracing calculated risks, and learning from stumbles.
Gina Cavallo, Chief Revenue Officer, Audigent
Lindsey Abramo, CEO, World of Good Brands
Kya Sainsbury-Carter, CVP, Microsoft Advertising
Mary Ann Packo, CEO, North America, Ipsos
Cathy Oh, Chief Marketing Officer, Service Business, Samsung Electronics
Amber Coleman-Mortley, Sr. Director, Community and Culture, The Female Quotient
The Power of Thinking Differently: Why Supporting Neurodivergent Women Can Be Rocket Fuel for Business Today
Did you know that more than 20% of the world exhibits a form of neurodiversity and that women are far more likely to be untreated and undiagnosed? Women are often disproportionately impacted and need support to thrive. This panel invites female leaders to share their experiences and how their unique learning and thinking styles have fueled their career evolution. We'll also explore how brands today can support neurodivergent women and why programming for women in the workplace is needed.
Women’s sports are soaring, but pay equity lacks. What role can NIL and brand partnerships play in accelerating industry change? In this panel conversation, we welcome CMO leaders to highlight how their organizations are spotlighting women’s sports and female sports stars on and off the field. We’ll highlight the power of team and collaboration in change efforts and the power of engaging loyal and diverse fan bases.
Sebastian Tomich, Chief Commercial & Development Officer, The Athletic
Sophie Bambuck, Chief Marketing Officer, The North Face
Jennifer Halloran, Chief Marketing Officer, Head, Marketing and Brand, MassMutual
Federica Pompei, Senior Vice President, Feminine Care, Europe, Procter & Gamble
Kristina Shepard, VP, Global Advertising Sales and Partnership, Roku
Michelle Stevenson, Executive Director, Marketing and Communications, Milken Institute
Sheryl Goldstein, EVP, Chief Industry Growth Officer, IAB
Suzanne Strasser Grant, EVP, Head, Global Agency and Strategic Partnerships, MiQ
Adia Matthews, Vice President, Hulu Partnership Marketing, Hulu/The Walt Disney Company
Maria Lowrey, Chief Growth Officer, Direct Digital Holdings
Maureen Murphy, Executive Vice President, Client Partnerships, NBCUniversal
Jia Hyun, VP, Marketing Solutions, LinkedIn
Ever wonder what executive leaders would tell their younger selves about navigating the twists and turns of their careers? What would you tell yourself? This panel conversation welcomes female leaders from across the advertising industry to reflect candidly on their journeys—how they navigated the early years, overcame challenges, built a supportive community of mentors and colleagues, and strategies they’ve adapted to continue growing their skills.
Digital transformation has reshaped the media industry, demanding innovation and agility for survival. This session cuts through the headlines to bring you a powerful conversation with the women who have paved the way for the current media landscape. Join us as they share their insights on navigating disruption, thriving under pressure, the power of paying it forward, and leaving a legacy.
Orlando Reece, Global Head, Sales, Business Insider
Maggie Milnamow, Chief Revenue Officer, Business Insider
Wenda Harris Millard, Chairman, Sinecure.ai
Janet Balis, CXO Advisor
Lisa Sherman, President and CEO, The Ad Council
Jerri DeVard, Founder and CEO, Black Executive CMO Alliance, BECA
Bozoma Saint John, Hall of Fame Marketing Executive, Entrepreneur, and Author, The Urgent Life
Women leaders are not simply navigating the status quo; they are reshaping the landscape of leadership and empowerment. It's not just about holding positions of authority; it's about serving as a role model for others, amplifying diverse voices, and leading a revolution in leadership and beyond. Hear from the incredible women leading the change across sport and STEM, shaping a brighter future for all of us. Discover how these trailblazers are not only making waves on the racetrack but also driving innovation and progress in STEM fields, inspiring the next generation of female leaders in both sports and technology.
In an era of content overload, capturing audience attention is paramount. But how are brands authentically connecting with audiences, and what is resonating, especially when it comes to global reach? Join marketing leaders in a conversation exploring how brands evolve their storytelling strategies to stand out and how new mediums, technologies, and approaches reshape how brands connect with diverse audiences in an increasingly digital world.
Peter Kafka, Chief Correspondent, Business Insider
Kellyn Smith Kenny, Chief Marketing and Growth Officer, AT&T, Inc.
Maggie Schmerin, Chief Advertising Officer, United Airlines
Jess Spaulding, Chief Marketing Officer, PepsiCo Foods Canada
Tammy Henault, Chief Marketing Officer, NBA
Heather Freeland, Chief Brand Officer, Adobe
Women leaders navigate a complex landscape – encouraged to be genuine yet scrutinized for emotional expression or for showing up in ways that would earn praise coming from male leaders. In this panel conversation, we welcome women C-Suite leaders to talk candidly about this issue. Together they’ll aim to dismantle the double standard female leaders face while sharing strategies for creating inclusive, vulnerable workplace cultures that drive transformation and impactful change.
Our daily 'Manel' invites male executives to the stage to touch upon topics they’re rarely asked about. Women are often asked, “How do you do it all?” The balancing act of work and personal life is a universal challenge, yet often associated with women’s experiences. Join this panel discussion as male leaders speak openly about the complexities of work-life balance and how they prioritize career growth and family matters.
“A woman alone has power, together we have impact.” Our weekly series Power of the Pack, invites a collective of female leaders to talk candidly about their lived experiences. In this special edition, our panel conversation will explore what’s next in safety in the workplace. We’ll dive into the concept, how the term has evolved, and how to create an environment where people feel safe, seen, and heard.
Tanneasha Gordon, Principal, Data and Digital Trust Leader, Deloitte & Touche LLP
Rebecca Roussell, Senior Vice President, Inclusive Communication, Current Global
Amanda Richman, Vice President, Global Media Sales, Microsoft Advertising, Microsoft
Shaila Mathias, Senior Business Development Manager, AWS Customer Data Applications, AWS
Amber Coleman-Mortley, Sr. Director, Community and Culture, The Female Quotient
Conversation & Cocktails
Twenty years ago, Dove took a bold stand against unrealistic beauty standards in advertising and redefined the beauty industry with the Campaign for Real Beauty. Since then, we’ve seen positive change in the beauty industry and an impactful shift in marketing to be more inclusive. Today, women and girls overwhelmingly agree that real beauty means being authentic, who you are, and embracing individuality. Yet there is still more to be done.
This Cannes Lions, Dove is marking the moment and the breath-taking beauty diversity of women from around the world, with the launch of Reimagine Beauty book as it continues to accelerate its efforts to champion transparency and diversity. This panel discussion brings together trailblazers who are working to dismantle unrealistic beauty standards and champion better representation. They’ll share insights on the pressures women are facing today and ignite a conversation about how, together, we can all be champions for beauty autonomy.
The playing field is changing for women in sports. From the record-breaking viewership of the Women's World Cup to the electrifying energy of the 2024 Women’s March Madness tournament, fans are showing up in support of female athletes. In this panel discussion, we’ll hear firsthand from the women taking the field, court, or ice to speak candidly about their experiences in the spotlight. We’ll unpack the growth of NIL, the art of navigating sponsorships, and tapping into motivation.
Rennae Stubbs, TV Host, Stubbsy Entertainment Inc.
Flau'Jae Johnson, NCAA Basketball Champion, Rapper, Entrepreneur
Angela Ruggiero, 4X Olympic Medalist and Co-Founder, Sports Innovation Lab
Ashlyn Harris, Creative Consultant, Entrepreneur & Retired Athlete
Alessia Russo, Forward, Arsenal FC and England National Team
With cookie deprecation postponed yet again and now set for 2025, will they ever really go away? Whether they do or they don’t, what are the impacts to privacy? The Female Quotient and Direct Digital Holdings will host a panel conversation diving deep into the implications of the pending cookie transformation across the digital ecosystem and explore how it can be a catalyst for a more equitable and transparent advertising ecosystem.
Female friendship in the workplace can be a source of support and empowerment, especially for women seeking allies across their organization. Join this panel conversation as we explore the importance of sisterhood at work, how it can be navigated positively, and the impact it has on women's careers.
Karen Phillips, EVP, Head, Agency Partnerships, Paramount Advertising
Courtney Jones, VP, Head, Business Development, The Martin Agency
Jacki Kelley, EVP, Chief Client Officer & Chief Business Officer, IPG
Lynn Bader, Senior Director, Agency Development, LinkedIn
Alia Lamborghini, SVP, US Sales & Strategy, Yahoo
Joanne Bradford, Advisor, The Female Quotient
Paramount’s Impact Series focuses on supporting gender equity in the workplace by hosting thoughtful conversations with leaders to discuss lessons learned along the way in their career journey. In this session, we welcome a powerhouse panel of female leaders from diverse industries to talk candidly about the challenges they face in today's ever-evolving business landscape, the pressures of navigating this uncertainty, and its impact on their professional and personal lives.
Be the Change - it’s a simple phrase, yet a powerful call to action that leaders often consider as they work to cultivate supportive networks and foster transformation. “Being the change” can materialize in many ways and everyday actions, but taking action isn’t always easy. This panel conversation welcomes female leaders to share their journeys, powerful convictions, and practical wisdom on how to step into your power and make a lasting impact.
Jessica Giles, Editor-in-Chief, Cosmopolitan
Julie Currie, EVP and Chief Revenue Officer, Quad
Rebekka Iten, Regional President, Commercial Operations, EMEA, Bayer Consumer Care AG
Channing Martin, Chief Diversity & Social Impact Officer, SVP, IPG
Kenley Bradstreet, Head, Brand Partnerships, Quizlet
Jeanine Liburd, Consultant, Communications & Social Impact Strategist
The marketing landscape is constantly evolving, and women are at the forefront of driving innovation and shaping the future of the industry. This panel conversation brings together a diverse group of women leading the charge on breaking new ground in marketing. Together they will discuss finding inspiration, overcoming challenges, and building more inclusive marketing ecosystems together.
Creativity seldom happens in a vacuum – more often, magic is a result of happenstance encounters, introductions or IRL conversations. Humans are social creatures, and in the digital age, we’re learning that connection is as important as ever. Come hear how a single DM or chance meeting led to some amazing collaborations that have created widespread impact on the industry.
Jennifer Risi, Founder & President, The Sway Effect
Julie Hogan, VP, Global Experiential and Industry Marketing, Meta
Melissa Wildemuth, Global Creative Director, General Mills
Rachel Winer, SVP, Strategic Growth, Quad
Radhi Devlukia, Podcast Host, A Really Good Cry, NYT Bestselling Author, Plant-Based Cook, and Co-Founder, Juni Tea
There’s been a shift, women have dominated media platforms over the last few years—from record-breaking sports viewership to the Taylor Swift and Beyonce craze. Women are captivating audiences and dominating attention across platforms and the brand community has taken note. In this panel discussion, we’ll examine how brands and media organizations are keeping pace with shifting habits and working to further spotlight women across cultural conversations.
Susan Boster, Founder and CEO, Boster Group
Jess Weiner, Cultural Expert and CEO, Talk to Jess
Mónica Gil, Chief Administrative and Marketing Officer, NBCUniversal Telemundo Enterprises
Megan Ramm, Global Director and Head, Partnerships, CPG, Uber Advertising
Kim Chappell, Chief Brand Officer, Brand Marketing, Bobbie
Lift As We Climb is a series designed to inspire leaders through vital lessons around career development, resilience and navigation through periods of transformation. Join Elizabeth Herbst-Brady (Chief Revenue Officer, Yahoo) and a panel of inspiring female leaders across industries as they share their own experiences and offer advice for those on their career journeys,
Long gone are the days of traditional media consumption and creation -- Digital and social first are here to stay. Women are shaping this digital landscape and reimagining the newsroom to be more inclusive, sharing diverse stories. We'll speak to the women shepherding the new age of media who will candidly discuss the industry’s evolution and how we can ensure all perspectives are not only seen but heard.
Taryn Crouthers, President, ATTN:
Jana Arbanas, Vice Chair - US Telecom, Media & Entertainment Sector Leader, Deloitte LLP
Tracy-Ann Lim, Chief Media Officer, JPMorgan Chase & Co.
Freddie Turner, Managing Director, UK, MiQ Digital
Cara Lewis, Chief Investment Officer, Dentsu Media US, Dentsu
B. Scott, Founder, CEO, and Executive Producer, B. Scott Media Group
As the saying goes, "it takes a village." The industry has acknowledged the importance of creative inclusivity and equity, but real change requires a full-spectrum approach – funding, training, and amplification. This panel conversation will discuss the state of multicultural publishing, including the one-year results of Kargo’s MCA program, while highlighting the importance of investing in multicultural narratives in publishing and beyond, and how to do so effectively.
In the landscape of 2024’s marketing strategies, Artificial Intelligence emerges as the driving force behind optimization. As this revolutionary technology continues to reshape personalization and automation, many women leaders stand at its forefront, shaping its adoption and evolution. Join us for a captivating discussion with eminent marketers from healthcare, CPG, retail, and more, as they delve into harnessing AI to craft personalized experiences, automate tasks, and achieve marketing excellence on a grand scale.
Gail Horwood, Chief Marketing and Customer Experience Officer, Novartis
Denise Persson, Chief Marketing Officer, Snowflake
Marie Gulin-Merle, Global Vice President, Ads Marketing, Google
Roxy Young, Chief Marketing and Consumer Experience Officer, Reddit
Caroline Dettman, Chief Creative and Marketing Officer, The Female Quotient
CMO Daily Take by The FQ and Business Insider
The Human Touch: Building Emotional Connections at the Intersection of the Digital Era with the Age of AI
Explore the pivotal role of empathy and emotional intelligence in modern marketing. Hear from CMOs championing human-centric approaches to brand building, creating meaningful connections with consumers. Learn how these leaders manage increasing responsibilities, driving marketing innovation while championing diversity and inclusion amid personal and professional pressures.
As generative AI continues to reshape our world, visionary women leaders are navigating this technological frontier, ensuring that their organizations continue to leverage new AI-powered tools to support their diverse teams. This panel discussion brings together leaders who are reshaping the narrative around AI, fostering a culture-rich and inclusive future through their innovative approaches.
Our daily 'Manel' invites male executives to the stage to touch upon topics they’re rarely asked about. Women's sports are finally receiving the spotlight they deserve, but the conversation has primarily focused on female perspectives. However, men are increasingly activating their brands and interest in this space—investing in further elevating women’s sports and athletes. This panel of male executives will dive into the power of sports—its influence on girls and women—and the exciting business opportunities at hand.
Jonny Sonkin, EVP, Marketing & Operations, Front Office Sports
Jamie Stenziano, SVP, Client Officer, Media & Entertainment, Ipsos
Rich Routman, President, Minute Media
Kevin Arrix, Chief Growth Officer, XR Extreme Reach
Damaune Journey, Global Chief Growth Officer, 72andSunny
Federico Salvitti, VP, Growth US, MINT.AI
C-Suite leaders are embracing vulnerability as a key strategy for fostering truly inclusive workplaces. Vulnerability fosters empathy, paving the way for a safe space where disabled, differently-abled, and neurodiverse employees can thrive alongside their colleagues. In this panel conversation, a diverse group of leaders joins together to unpack how owning your journey and differences unlocks psychological safety and innovation.
Kerry Flynn, Media Deals Reporter, Axios
Drew Stein, Co-Founder and CEO, Audigent
Rachel Lowenstein, Global Head, Inclusive Innovation, Mindshare
Thomas Ranese, Chief Marketing Officer, Formerly, Chobani and Uber
Susan Howe, President, The Weber Shandwick Collective (TWSC)
Diana Haussling, SVP - GM Consumer Experience & Growth, Colgate-Palmolive
As Artificial Intelligence continues to weave into our daily lives and careers, we must ensure women are at the forefront of this innovation. In this special edition of our LinkedIn Live Series: Algorithm for Equality®, we welcome marketing leaders to discuss the importance of collaboration, inclusivity, and shared responsibility in harnessing the power of AI.
Lydia Daly, SVP Audience Impact and Intelligence, Paramount
Lauren Ogúndèkó, Chief Digital Officer, KINESSO
Lisa De Bonis, CEO, Huge
Christina Mallon, Head, Inclusive Design, Microsoft and Advisor, Inclusively
Esther Maguire, Head, Product Marketing & Strategy, LG Ad Solutions
Amber Coleman-Mortley, Sr. Director, Community and Culture, The Female Quotient
The worlds of entertainment and brand marketing are converging in a powerful way: through the power of impactful storytelling. "Side Hustlers," the hit series on Roku Channel created in partnership with Hello Sunshine, Ally, and Roku, exemplifies this perfectly. "Side Hustlers" follows the journeys of ambitious female entrepreneurs juggling day jobs, personal lives, and the exhilarating pursuit of building their dream companies. With the potential for life-changing investments on the line, the series struck a chord with audiences, resonating with their desire to see themselves reflected on screen and sparking conversation. This panel discussion features the marketing, production, and streaming leaders behind "Side Hustlers." They'll share their insights on crafting brand narratives that feel genuine, unique, and aligned with your company's core values, while also shedding light on the importance of forging strong partnerships in the age of streaming.
Across the globe, #WomenOfTikTok are building careers and communities by sharing their stories on TikTok, utilizing unique content formats to start conversations. In this session, hear from a creator on how creating local videos can make a global impact — and how sharing an authentic glimpse into everyday life can help highlight content to the 1.1 billion users who are on TikTok.
Forging a path in marketing demands courage, creativity and sitting on the cutting-edge of technology. This session celebrates the female leaders who champion bold ideas and ignite innovation within their teams. Together they’ll talk about the power of calculated risks, the future of marketing in the era of AI, and how to drive impactful purpose-driven storytelling.
Last year, women dominated the sports world, and their influence is only strengthening in 2024. Athletes like Caitlin Clark, Sha’Carri Richardson, and Coco Gauff have set a new standard for how we portray women athletes in the media. Additionally, with the upcoming Olympics achieving gender parity for the first time, equitable coverage is as important as ever. Join us as we speak with the world’s leading marketers to discuss what is top of mind in sports media and how they’re creating a new narrative around women in sports that is both empowering and inclusive.
MJ Day, Editor-in-Chief, Sports Illustrated Swimsuit
Colie Edison, Chief Growth Officer, Women’s National Basketball Association
Kath Swallow, Global Brand Vice President, Rexona
Jessica Berman, Commissioner, National Women's Soccer League
Kamal Bhandal, VP, Invisalign® Brand and Consumer Marketing, Align Technology
Brandi Ray, Senior Director, Marketing, Gatorade
Vanessa Buenger, Partnership Strategy & Creative, The Female Quotient
Breaking Ceilings and Barriers of Entry: How Diverse and Inclusive Content Powers Authentic & Equitable Representation
Paramount’s Content for Change campaign is a company-wide initiative that tackles media bias and promotes diverse storytelling. Content today must reflect the beautifully diverse world we live in by embracing and displaying the different lived experiences, authentic stories, and cultures of our global society. In this dynamic conversation, the Content for Change team takes to the Croisette to discuss fostering inclusive creativity across TV, print, digital, and beyond, breaking down barriers and opening doors for a more representative media landscape.
Gen Z is unlike any other demographic marketers have encountered. To better understand the first digitally native generation, The Atlantic and Brown University partnered on a new study to explore the media habits, brand preferences, and aspirations of Gen Z's dreamers and achievers. In this panel discussion, we’ll unpack Gen Z’s priorities and passions and how brands can build trust and loyalty with this discerning generation.
Alice McKown, Publisher & Chief Revenue Officer, The Atlantic
Kelly Buchanan Spillers, Global VP, Digital Marketing, CeraVe, L'Oreal
Zuri Godfrey, Brand Marketing Manager, Google
Jade Beason, Founder and Creator, Jade Beason Ltd
Shaina Zafar, Executive, UTA
Carley Cadas, Vice President, Brand Marketing & Media, eos Products
Victoria Paris, Influencer
Join WWE Hall of Famer Brie Garcia for an intimate conversation on the power of family and fandom, and where the two intersect. Through her podcast, SiriusXM’s The Nikki and Brie Show, Brie has found a new voice after a 15-year wrestling career. Hear from Brie in conversation with SiriusXM Media’s Nikki Buchanan on how audio connects her more closely to fans, working authentically with brands that her community can trust, and how community is at the root of family.
Time and time again, tech has been built for and marketed to a narrow group, leaving behind large swaths of potential customers. As tech innovations and breakthroughs roll out at every turn, how do we ensure we don’t make the same mistakes? In this session, you’ll hear from leaders and experts about their personal relationship with technology, their strategies for scaling accessible and inclusive tech, and the potential impact this has on the bottom line.
Shachar Scott, Vice President, Global Marketing, Meta Reality Labs
Ruth Yomtoubian, Head, VSP Global Innovation Center, VSP Vision
Liubov Ruchinskaya, Head, Strategy, Analytics and Consumer Planning NE, Diageo
Courtney Hopkins, VP, Partnerships EMEA, Rokt
Jason Schulweis, Chief Commercial Officer, The Female Quotient
In a rapidly evolving digital world, careers in STEM are crucial for creating a technological future that is secure, accessible, and inclusive. However, recent research shows that women only hold 35% of STEM jobs in the U.S., and this gap only widens globally. Join us as we speak with today’s STEM leaders to identify key steps to hiring more women in STEM, what we can do to ensure their professional growth, and celebrate the work women are already doing to change this landscape.
Tonie Leatherberry, Board Director, Direct Digital Holdings
Marion Hargett, VP, Business Development, Agency, The Trade Desk
Julia White, Chief Marketing Officer, SAP
Allyson Hugley, Global Senior Director, Customer Insights, LinkedIn Marketing Solutions, LinkedIn
Tia White, GM, Marketing Intelligence (AI/ML), Amazon Web Services
Joanne Bradford, Advisor, The Female Quotient
A recent Boston Consulting Group survey found a whopping 48% of the global workforce is burnt out. The struggle is even more real for women, people who identify as LGBTQ+, people with disabilities, and frontline workers. Good news—inclusion efforts can help reduce attrition and drive employee happiness, and reduce burnout. In this panel conversation, we’ll hear from leaders on the strategies and actions you can implement to create a workplace of inclusion.
Stories have the power to transport us, challenge our perspectives, and inspire action. This power extends beyond individual experiences, shaping cultural conversations and influencing the entertainment we consume. In this panel conversation, leaders from the entertainment industry will work to unpack the impact of storytelling on culture and society—highlighting the importance of expanding representation and crafting content with purpose.
Engineering has long been seen as a male domain, while women tend to dominate insights organizations. This is changing, however, with improved outcomes across functions emerging. This panel conversation will explore the positive impact of a more gender-balanced approach in engineering and insights. Hear from female leaders who thrived across these traditionally siloed fields and can share the evolutions they are seeing.
Legacy brands are often admired for keeping pace with ever-changing consumer habits while purposefully driving progress. Social consciousness and consideration have become a major part of brand identities - and building a brand rooted in equity is no longer a choice but a necessity. Join this conversation of global marketing leaders discussing how they are expanding the admiration and reputation of their legacy brands through equitable marketing moments.
Hear from top women in media about the power of live connections in marketing to today’s consumers. From creating advertising strategies to developing a distinctive brand, marketers today can form powerful connections with consumers in the moment and as a collective community. Join this panel of female leaders as they explore how they’ve helped brands build connections through live premium content.
Entertainment is proven to inspire audiences to action. Examples: Queens Gambit – Chess sales grew; White Lotus – tourism boomed; Drive to Survive – US audiences finally embraced F1; and dozens more. What happens when brands embrace entertainment as a force for good by partnering with leaders in global social impact & Hollywood? World-renowned chef and humanitarian, José Andrés, and Academy Award-winning producer of SPOTLIGHT, Michael Sugar, address the opportunity for brands to collaborate on entertainment projects that can influence audiences and drive the change our world needs now.
In this special edition of our weekly series Generation Money, we're talking money in advertising. The conversation of spending allocation has evolved, but where are the investments in female-focused stories or with female-focused creatives and agencies? In this panel conversation, we'll explore how brands and agencies can invest not just in women's careers, but in powerful narratives that resonate with female audiences.
Podcasts. Music. Gaming. There’s a good chance that one (or all) of these mediums are a pillar of your media consumption habits. The success of companies like Wondery, Amazon Music and Twitch puts Amazon in a unique position to meet consumers wherever they are with entertainment that spans across all genres and categories. In this session, we’ll dive deep with the leaders of these respective companies to understand their current strategies and what trends they are seeing in the near future.
Dive into the heart of sports fandom in this dynamic panel that explores its influence on podcasting, social media and streaming TV. Hear from those at the forefront of the sports media landscape as they share their unique perspectives on the evolving role of women in sports, the challenges they’ve overcome and the impact they’ve made.
Despite representing 19% of the U.S. population and accounting for $2.7 trillion of purchasing power, Hispanics often only appear in about 5-10% of ads. In this panel conversation, we welcome industry leaders and creators to explore the current stereotypical representation of Hispanics in ads and challenge the industry to increase Latino involvement in campaigns and decision-making, especially in this era of artificial intelligence bias and anti-DE&I narratives.
Josefina Rodriguez, Strategic Partnerships, Industry Relations Social Impact, Google
Claudia Edelman, Founder & Chairwoman, We Are All Human
MJ Acosta-Ruiz, Sports Broadcaster, NFL
Diana Flores, Captain and Quarterback, Mexico’s World Champion National Flag Football team
Enshalla Anderson, Senior Director, Global Brand & Creative, Google Cloud, Google
The digital landscape is brimming with flashy Web3 experiences and AI-powered gimmicks. Forget smoke and mirrors though: Shoppers today see through empty promises. This panel conversation will convene marketing leaders to discuss how to leverage storytelling and authenticity when championing social impact, embracing inclusivity, and connecting on an emotional level.
Raakhee Mirchandani, Anchor, VP Custom Programming, The Trust, WSJ/Barron's Group
Jennifer Kattula, GM & Chief Marketing Officer, Microsoft Advertising, Microsoft
Jacqueline Bourke, Senior Director Creative Content, Getty Images
Jill Lyons, Senior Vice President, Creative Operations, Maximum Effort
Anitra Marsh, Vice President and Chief Communications Officer, P&G Beauty
Deborah Curtis, Global Director, Marketing, Amazon Prime, Amazon
In a fluctuating global economy and highly saturated job market, many professionals are looking ahead to plan for their futures and establish job security during uncertain times. What about when the unexpected happens? What if you were laid off, experiencing personal or family changes, or simply needed a lifestyle shift? We’ll uncover what to do after unplanned career transitions and how they can become opportunities to explore, reconnect with ourselves, and identify new ways of working.
Meredith Brace, Chief Marketing Officer, XR Extreme Reach
Lynn Lewis, Global Chief Marketing Officer, IPG Mediabrands
Lauren Chesley, Head, Industry, Retail + Restaurants, SiriusXM Media
Shannon Pruitt, Global Chief Marketing Officer, Stagwell Brand Performance Network
Kat Downs Mulder, SVP & GM, Yahoo News & Homepage, Yahoo
Caroline Dettman, Chief Creative and Marketing Officer, The Female Quotient
Does on-screen representation truly reflect the richness of our world? Not quite. The Female Quotient (The FQ) and XR recognize the limitations of simple headcounts and are taking a bold step towards authentic representation. Through shared interests, The FQ and XR will be launching a groundbreaking initiative: The Representation Index (RX™) with the aim to go beyond the checkbox. In this panel conversation, The FQ and XR will talk about holding the industry accountable and sharing best practices to celebrate the beauty of human diversity in media!
Ashley Flowers— the ‘Queen of True Crime’, founder of audiochuck, and the host of #1 podcast among women, Crime Junkie—comes to Cannes for a no-holds-barred conversation on the power of true crime podcasting done differently to drive real impact and advocacy for women around the world. Join Ashley and SiriusXM Media’s Lizzie Widhelm for a conversation on rallying a deep community of passionate female fans, bringing brands and advertisers into this growing audience, and lessons from a female founder and storyteller.
2023 saw a concerning trend: a decline in women holding coveted executive roles. Yet, a silver lining emerges – women CMOs are at parity with male CMOs. This panel conversation welcomes CEOs and CMOs to join forces. We’ll break down the leadership skills that make an impressive C-suite duo, highlight strategies for promoting women, and explore ways to build a talent pipeline that empowers ALL genders to rise to the top. Forget shattering the glass ceiling – let's crack the code for inclusive leadership!
What happens when the self-confident 20-somethings find themselves shoulder to shoulder with the 50+ crowd? A clash of experiences or new mutual respect and learning? For the first time ever, workplaces include five distinct generations, ranging from GenZ to boomers. This diversity of thought and background comes with its fair share of challenges, but also a hidden advantage: the potential for powerful intergenerational friendships. In this panel conversation, Zeno Group’s global CEO Barby Siegel is joined by other business leaders of all generations to discuss how multigenerational harmony can be the secret to fueling your organization’s mission and growth.
Forget the status quo. Women are leading the charge in advertising innovation, revolutionizing the industry with bold strategies and a commitment to inclusivity. By embracing cutting-edge technologies and championing diverse voices, they're creating campaigns that drive deeper engagement, loyalty, and ultimately, revenue. In this panel discussion, female trailblazers talk us through how they're challenging established norms and driving measurable results through inclusive and pioneering strategies.
Whether you’re a new mother, navigating post-pregnancy, or planning to start a family, women often feel the pressure to choose between their careers and growing their families. Moving your career forward while stepping into motherhood can be confusing, with many women choosing not to disclose their pregnancy to their employers for fear of termination or delayed professional progress. We’ll unpack how women can still accomplish their career goals through any stage of pregnancy and what leaders can do to support their colleagues during pre and post-natal changes.
Kristin Faucher, Head, Brand and Advertising, Card and Commerce, JPMorgan Chase & Co.
Danielle Damiano Medeiros, Head, Events & Experiences (LinkedIn Marketing Solutions), LinkedIn
Lara Krug, Chief Marketing and Media Officer, Kansas City Chiefs
Anne Marie Nelson-Bogle, Vice President, YouTube Ads Marketing
Bonnie Smith, Senior Vice President and Head, Vivi, Culture Marketing, Jack Morton Worldwide
Amber Coleman-Mortley, Sr. Director, Community and Culture, The Female Quotient
Brands can be a force for good and a force for growth. Join us as we take a deep dive into brand new, industry-leading research launched by Kantar and GLAAD, that explores LGBTQ+ representation across the advertising industry. How do we create marketing campaigns with inclusivity in mind? How do we measure their effectiveness? And how should brands navigate diversity backlash?
Latine Gen Z is a powerful demographic with a unique cultural identity that craves trustworthy connections. Brands must move beyond surface-level representation and work to truly connect with the cultural cornerstones of this critical audience: food, music, fútbol, and family. This panel discussion welcomes marketing leaders to unpack the true definition of authenticity and how to get it right when engaging Latine Gen Z.
The future of travel centers on individualization and personal growth. Travel marketing has been known to put a destination’s history and culture in the spotlight, but this won’t pack the punch it once did, as the stay experience – and making travelers feel cared for – is truly what makes or breaks any trip.
Join Hilton CMO Mark Weinstein and Eater and Thrillist publisher Amanda Kludt as they discuss how they speak to travelers of varying demographics and passion points, trends they’re seeing in the travel category, how Hilton’s global marketing platform comes to life across its global portfolio and building loyal customer and audience bases across disparate brands.
Today's CMOs juggle multiple roles—dream builders, conscious connectors, mission creators, growth architects, and more. Maintaining long-term and profitable growth while shepherding innovation and team building is no easy feat. Top that with the pressures at home and desires for career excellence. This conversation will unpack the role of the CMO and the crucial part women play in advancing the industry and championing diversity and inclusion.
Hannah Diddams, Senior Vice President, Global B2B Marketing and Creative Studios, Business Insider
Jill Cress, Chief Marketing and Experience Officer, H&R Block
Carrie Palin, SVP and Chief Marketing Officer, Cisco
Alia Kemet, Chief Marketing Officer, Shipt
Samantha Avivi, Chief Marketing Officer, NA, Bayer
Over the last 15 years, the luxury industry has “quietly” been defining the economy, bringing in $1.5 trillion a year, with an annual increase of 7% expected for years to come. The luxury market is stronger than ever – yet at the same time, it’s in a stage of pivotal redefinition – making this category and its implications on the broader marketplace across generations and geographies even more difficult to pinpoint and understand.
This year Cannes Lions introduced for the Luxury & Lifestyle Lions for the first time – signifying the increasing importance of this oft-admired, frequently misunderstood, and ever-evolving market segment.
This panel conversation will welcome luxury leaders to unpack proprietary research on the new dynamics of luxury and affluence - and how to position and elevate your brand at the premium price point.
Our daily 'Manel' invites male executives to the stage to touch upon topics they’re rarely asked about. While emotional intelligence is often discussed, vulnerability, the ability to be open and authentic with emotions, remains less explored, especially for men. This panel conversation will unpack the power of vulnerability in leadership. Hear from male leaders as they discuss their career stories, the challenges they faced, and the benefits they've experienced by embracing their full selves at work.
Richard Dorment, Editor-in-Chief, Men's Health
Doug Rozen, Chief Marketing Officer, Rokt
Pierre Le Manh, President and CEO, Project Management Institute
John McDonald, Group Chief Marketing Officer, UBS
Joe Anthony, CEO and Founder, Hero Collective
Philippe Krakowsky, CEO, IPG
Brian Feit, Founding Partner, We Are BMF
Social media and cultural trends have sparked a revolution in brand communication. Today, consumers crave more than just products; they seek connections with brands that share their values and disrupt the status quo. This panel conversation dives deep into how iconic brands Delta and Mattel are transcending their industries and disrupting expectations to connect with women, Gen Z, and beyond.Social media and cultural trends have sparked a revolution in brand communication. Today, consumers crave more than just products; they seek connections with brands that share their values and disrupt the status quo. This panel conversation dives deep into how iconic brands Delta and Mattel are transcending their industries and disrupting expectations to connect with women, Gen Z, and beyond.
Curiosity and unwavering ambition are hallmarks of exceptional leaders. In this panel discussion, women leaders sit down for a candid conversation on their personal journeys, highlighting the milestones that shaped them. We'll also dive into the industry trends that ignite their passion and the innovative paths they're forging in their respective fields.
Marisa Thalberg, CMO, Speaker, Advisor, United Parks and Resorts
Lisa Kirkland, Senior Marketing Director, Ecolab
Sarah Larsen, CMO, Samsung Electronics America
Joanna Stringer, CMO, Marketing, Sales & Pricing, Managing Director & Partner, Boston Consulting Group
Katie Hamilton, Head, Google Industry Relations, Americas, Google
Amber Coleman-Mortley, Sr. Director, Community and Culture, The Female Quotient
Great leaders don't just inspire – they ignite action. This leadership manifests itself through mentorship, activism, and everyday work. In this panel discussion, we welcome leaders to reflect on the lessons of harnessing their leadership superpowers and how to drive action and achieve meaningful results in work and within your team.
Liz Caselli-Mechael, Global Head, Digital & Content, Corporate, Nestlé
Leah Meranus, CEO, Dentsu X, North America
Anna Bager, President & CEO, OAAA
Devika Mathrani, Chief Marketing & Communications Officer, NewYork-Presbyterian
Thayer Lavielle, EVP, The Collective, Wasserman
Caroline Dettman, Chief Creative and Marketing Officer, The Female Quotient
