One thing everyone has in common. We are all aging. Think about that. People over fifty are the largest and fastest growing demographic in the world and about a quarter of the world’s population, which is nearly two billion people. And we are all living longer. Ten-year-olds today have a 50% chance of living to be 104 years old.

So, what does it mean for how we design, build, work, and live? If you aren’t paying attention, you could miss creating something amazing for a diverse group of people in the U.S. with the economic equivalent to the third largest economy in the world, and who make up 53% of all consumer spending.

The Longevity Economy is made up of people with a full array of distinctive differences, including race, gender, economic status, religion, sexual orientation, and politics. This conversation will focus on the innovators who are building for and investing in this powerful demographic, with clear direction on how you can do the same.