Monday, October 7 | 8:30AM - 6PM
Tuesday, October 8 | 8:30AM - 7PM
Wednesday, October 9 | 8:30AM - 1PM
You’ve heard the phrase empowered women, but never empowered men. Women aren’t ‘em’powered— they are ‘in’power. It’s time to change the narrative together.
Please join us in the Equality Lounge® @ Advertising Week where we gather with our global community of conscious leaders across industries. We ignite the conversations that lead to intentional actions and create the connections that make progress possible.
Experience the power of The FQ. Together, let’s change the equation and close the gender gap.
We will be in the Advertising Week venue and have complimentary passes for Equality Lounge® access for everyone in our community. Please register your Advertising Week account and get your Equality Lounge® Delegate Pass here.
In anticipation of International Day of the Girl, let's honor the unique qualities that make women powerful leaders. From our innate curiosity and ambition to our innovative and giving spirits, women are shaping the world and our workplaces in extraordinary ways. Join us as we delve into personal journeys, professional milestones, and the inspiring ways we are igniting action through mentorship, activism, and daily work.
In today's hectic world, it's easy to lose sight of our own needs. Wellness, mindfulness, and self-care are areas you should prioritize, which is often easier said than done. In this panel conversation, we welcome wellness brand leaders to unpack the importance of putting yourself first. Together we'll reveal how prioritizing yourself and utilizing solutions can lead to increased productivity, improved relationships, and overall happiness.
In today's always-on corporate culture, time has become our most precious commodity. Meetings, emails, and endless to-do lists can quickly consume our days, leaving little room for strategic thinking, creativity, or personal pursuits. However, the most successful leaders have learned to embrace the power of "no" – a simple yet profound word that can help reclaim control over our time and focus on what truly matters. Hear from top Agency industry leaders on how they are mastering the art of prioritization to maximize efficiency, lead effectively and establish boundaries to prioritize what matters most.
In today's conscious consumer landscape, trust and authenticity are paramount. These qualities boil down to brand identity and understanding your customers. This panel conversation welcomes brand leaders to discuss fostering customer loyalty and how to build a reputation of reliability while infusing equity and inclusion into internal and external business initiatives.
Women's mental health and wellness have emerged as critical issues, with mounting evidence that women face unique, disproportionate challenges to their well-being. The Female Quotient, in collaboration with Suzy, has conducted research to illuminate women's stressors and identify how brands can become allies in wellness. This panel conversation brings together brand leaders to explore the role they can play in supporting women's wellness journeys. We'll delve into our survey's findings and chart a course for co-creating a stress-resilient, mentally healthy future together.
Media and entertainment landscapes have forever shifted thanks to consistent disruption and audience demands and women are leading the charge. In this panel conversation, we welcome the leaders who are shaping narratives, challenging stereotypes, and creating content that resonates with audiences worldwide to talk candidly about the new rules of engagement across touchpoints.
In the rapidly evolving landscape of marketing, Artificial Intelligence (AI) has emerged as a transformative force, reshaping strategies and redefining possibilities. However, the true power of AI lies not in replacing human creativity, but in its potential to augment and elevate it. Join prominent leaders as they share how they're harnessing the power of AI in their marketing strategies while shaping its development with equity and inclusion in mind.
From navigating constant disruption, fostering groundbreaking creativity, anticipating emerging trends, and cultivating top talent — women leaders are spearheading advertising's transformation in an era of unprecedented change. This panel conversation brings together the executives redefining the industry landscape to share their strategies for leadership, keeping pace with innovation, and predictions for the evolution of brand-consumer relationships in the dynamic world of advertising.
In a world saturated with digital noise, consumers crave authentic connections. From leveraging storytelling to champion social impact to navigating the various touchpoints of our evolving digital landscape, humanizing your brand and demonstrating meaning is more essential than ever. This conversation welcomes CMO leaders to explore how to tell stories that resonate beyond the noise.
Our 'Manel' invites male executives to the stage to touch upon topics they’re rarely asked about. As we know, leadership is a journey of continuous growth and self-reflection and is often a topic poised to female executives. Join this panel discussion of male leaders as they speak openly about the changing landscape of effective leadership. Together they will explore how their definitions of being a leader have transformed throughout their careers and the pivotal moments that shaped their leadership philosophies.
Year 10 of the Equality Lounge® is underway and we would be nowhere without the support of the women who believed in us early on. From our beginnings as the Girls Lounge to our current community of over 5 million strong, we are just beginning our work to close the gender gap. This panel conversation welcomes those who have supported our mission long before equality was at the top of the business agenda. We will spend time celebrating the evolutions we’ve seen thus far, but also how we will continue our mission of closing the gender gap.
From the WNBA to Simone Biles to Flag Football at LA28, women’s sports have taken over headlines these past few years. While the playing field has begun to level, we’re here to remind you that women’s sports have always demonstrated strength and opportunity. This panel conversation welcomes the brand leaders and sports executives that have progressed women’s sports on and off the field. We’ll discuss business opportunities, marketing strategies, and the cultural impact of seeing women from the pitch to the court.
Tackling complex social issues requires creativity, empathy, and strategic thinking. This panel conversation welcomes members of the Ad Council's Creative Review Committee (CRC) to speak candidly about the process behind their iconic campaigns that drive societal change and commentary. Together, with Chief Campaign Development Officer, Michelle Hillman, we’ll explore the strategies and insights behind campaigns that have captured the nation's attention and made a lasting difference.
How are we creating safe spaces for women in the workplace? Taboo topics have long been swept under the rug, but the workplace is no longer an echo chamber. This panel conversation breaks the ice on topics ranging from menstruation to menopause, exploring how to foster a culture of openness, empathy, and support for women at every stage of their careers.
Representation in advertising has largely focused on the visible characteristics. But authenticity and accountability in advertising requires creators and agencies to go deeper than surface and explore nuance and lived experience. This requires all aspects of the creative process to be held accountable to true expansion of what diversity and representation means--not just casting. By ensuring that all voices are heard and valued, we can challenge and remove harmful stereotypes, promote inclusivity, and positively shape and contribute to equality and equity across gender, race, sexuality, class and ability. THe panel explores the tools and frameworks to help move representation in advertising forward.
In a rapidly evolving media landscape, where trust and authenticity are more critical than ever, the strategic role of optimism can be a powerful force in building lasting connections with audiences. This panel will explore how female leaders are driving change in the media and advertising industries, harnessing optimism, innovation, and authentic storytelling to build trust and redefine success. Drawing on insights from Business Insider's upcoming research study, "The Power of Optimism," the discussion will also delve into how innovation intersects with trust, particularly in an age where AI and new technologies are reshaping the way brands and media connect with their audiences.
Women aged 35 and older are a dynamic and influential consumer force—shaping markets and driving trends. Balancing complex roles as mothers, caregivers, and professionals, this demographic seeks authentic connections and meaningful experiences. To thrive, brands must deeply understand their needs, values, and aspirations. This panel conversation brings together industry leaders to explore strategies for engaging and retaining the 35+ female shopper, fostering loyalty, and driving business growth.
Networking is more than just exchanging business cards; it's about building authentic relationships that can open doors to new opportunities. Additionally, continuous learning and professional development are essential to succeeding in this competitive job market. This panel brings together experts who excel at cultivating relationships and expanding their skill sets. They’ll offer practical strategies for navigating professional events, building a strong personal brand, and identifying opportunities for advancement.
AI is reshaping the marketing landscape, but it's true potential lies in its ability to augment human creativity, not replace it. This session brings together leading female marketers who are pioneering the integration of AI into their organizations. Discover how to harness the power of AI while maintaining a human-centric approach.
According to the just-released “POV Reimagined: Women in Cybersecurity” research report from The FQ and Deloitte, cybersecurity is one of the most relevant global industries for women because it offers job security, opportunities for skill development, and a sense of purpose. So why are women still underrepresented in the industry? Our research shows that 70% of working women believe that to be in cybersecurity they must have proficient technical skills, yet many people succeed without computer hardware or software expertise. With the soaring demand for talent, it’s time to turn this around. Join this discussion as we share the revealing data on what’s holding women back, and the actionable insights of how to close the gender gap in cybersecurity.
Building enduring brands requires more than just great products—it demands a deep-rooted connection with culture and a steadfast commitment to societal wellbeing. This panel conversation brings together leading CMOs to explore the strategies behind creating brands that resonate deeply with consumers, driving lasting impact and cultural relevance.
The definition of luxury is shifting for new consumers that are activating in the luxury space. Recent research from Dot Dash Meredith and Ipsos reveals a narrative of transformation, painting a picture of a new era in luxury, characterized by authenticity, self-expression, and conscious consumption. This panel conversation centers on what luxury means now and how brands & advertisers should address needs & expectations of the modern luxury consumer.
Conventional workplace wisdom and advice are often different for men and women—with women having to overcome unique obstacles and guardrails in their experiences. Drawing on her decades as a top executive at NBCUniversal, Bonnie Hammer joins us for a fireside chat to unpack the key takeaways from her book 15 Lies Women Are Told at Work..and the Truth We Need to Succeed. Together we’ll challenge shared leadership notions and share practical advice to reach your full career potential
Women are driving the global economy, and brands that ignore their power do so at their own peril. This panel session dives deep into the female consumer psyche, uncovering the desires, values, and spending habits that shape purchasing decisions. Join us as we explore strategies for building authentic connections with women and driving long-term loyalty.
Join us as we unveil The FQ’s International Day of the Girl campaign, featuring powerhouse girls from Etre, ages 10-17. Together, we will discuss how mentorship changes lives and builds confidence and the magic that happens when we come together to share and pair our collective power. Hear from girls who have the power to be everything from an F1 driver to a financial titan and more. Learn how exposure to boardrooms across industries has changed their lives.
A woman alone has power. Together, we have impact.
Many of you know us for our IRL events and social media presence. Now, we’re bringing the power of The FQ to our new media offering. We have the world’s largest community of women in business - 5 million and counting. Please join us to celebrate with cocktails, conversations, and connection.
October marks Breast Cancer Awareness Month, presenting an opportunity to shift the narrative from fear to focus. We need to reframe our approach to breast cancer prevention by emphasizing the critical importance of proactive health management and early detection. This panel conversation welcomes members of the cancer community to talk about the transformative power of reframing emotions surrounding breast cancer, turning anxiety into action.
Your career is your story, and you are the author. Identifying goals, building a personal brand, and confidently negotiating your worth is no easy feat, but necessary in evolution and growth. This panel conversation welcomes leaders to share advice on how to build a strong personal brand, develop effective negotiation skills, and advocate for your professional goals.
If there's one thing we know for certain about the upcoming election, it's that the average voter will be younger and more diverse than ever before. With this year's election cycle projected to see the highest political ad spend of all time, marketers and advertisers are harnessing sophisticated strategies, new technologies and data analytics to better understand voters. In this panel we’ll discuss how advertisers and political marketers are addressing the shifts in content consumption, rise of CTV, social media influence and diverse audience targeting to make an impact on this year’s presidential election.
Strong professional relationships are the cornerstone of a fulfilling career. Mentorship and friendship offer invaluable support, guidance, and inspiration. This panel discussion explores the power of these connections in fostering personal and professional growth. Discover how to build meaningful relationships, find a mentor or mentee, and create a supportive network that propels you forward.
True customer loyalty stems from more than just quality products or services. It's about forging deep, meaningful connections that resonate with customers' core values, needs, and aspirations. This panel conversation welcomes leaders to explore how organizations can intimately understand their customers to develop hyper-tailored experiences that transcend traditional transactional relationships.
True leadership is about more than just titles and achievements—it’s about leaving a lasting impact and inspiring others. This panel conversation welcomes those that lead by example. They’ll share what defining qualities they live by professionally and personally and how they are working to build teams and legacies that extend beyond their tenures.
They're the visionaries shaping where you see ads, for how long, and ultimately, a campaign's success—these Heads of Media play a crucial, often unsung role in the advertising world. This panel conversation welcomes the men and women powering media spending decisions to the stage. Together we’ll explore the importance of diverse perspectives, keeping up with the ever-evolving media landscape, and unpacking what resonates with today’s discerning shoppers.
Women have redefined leadership by bringing unique perspectives, empathy, and a focus on collaboration. Developing your leadership style to create more inclusive and equitable workplaces leads to high-performing teams. This panel conversation welcomes female leaders to share their journeys to the top and the strategies they employ to drive positive change.
Regardless of the leading trends and challenges that have consumed the ad industry in recent years, one proof point continues to emerge: the importance of building communities, both internally and externally. It is becoming increasingly critical for CMOs to build bridges across the C-suite, and be deeply fluent across sales, product and finance organizations in order to effectively tell the story of brand value and equity. In addition, everything from social media to the rise of the creator economy has expanded CMOs’ and marketers’ purviews behind community building to nurturing entire consumer ecosystems. Members from The List, Ad Age and Meta’s cohort of advertising, marketing and media thought leaders, will discuss strategies for defining and mobilizing organizational culture that aligns with corporate objectives while fostering a supportive environment, as well as highlight how marketers can adapt engagement strategies to meet evolving consumer dynamics effectively.
Representation is a crucial element for brands in the advertising industry, but how are we measuring it? How are we making sure we all have the same benchmarks for evaluating creative? During this session, we will unveil a new industry metric for measuring inclusivity in advertising and explore how this new, and evolved solution, offers brands the data-driven metrics needed to understand, measure, and enhance their representation efforts.
In an era where Generative AI is reshaping industries, women are sitting in the driver's seat pushing creative solutions and ethical innovation. This panel discussion spotlights the unique strengths women bring to the AI revolution. Join us as we explore the power of collaborative innovation and how women are bridging the technical-creative divide for a more ethical and inclusive future.
Gen Z is rewriting so many traditions, it’s no wonder that they are not so quick to change their maiden names upon marriage. With women getting married later and developing thriving careers - and starting their personal brands earlier - what’s the value in keeping your surname, or in taking on your partner’s name? Is there a right choice? And, will AI have an additional impact on the power of your last name long-term in business? We’ll explore all these questions and more, with a sneak preview of a new research report on the topic from The FQ in partnership with The Knot and SmithGeiger.
It’s proven that brands that prioritize community involvement are forging deeper societal connections. The transformative power of community stewardship ultimately plays a role in shaping brand perception. This panel will discuss how storytelling and meaningful community engagement can inspire hearts and minds to influence consumer decision-making. We’ll unpack how to create impactful narratives, build sustainable community partnerships, and how brands can become true community pillars.
New research from Deloitte’s DEI Institute™ explores how workers across genders and generations define success, barriers that may be in their way, and the supports they need from their organizations. Flipping the script reveals that the needs and desires of working men, women, and nonbinary individuals are not all that different, and that men’s expectations of work defy many long-held gender stereotypes. This session is designed to bring together leaders focused on gender equity to discuss the importance of including working men in the conversation, and positioning them as beneficiaries of change rather than only allies in the pursuit of equity and belonging at work.
The media landscape has undergone a seismic shift. To stay relevant, brands need more than just messaging—they need authentic, relatable partners that resonate with real audiences. Enter the power of influencer collaborations, where creators have become the new media channels, shaping opinions and building communities. Join industry leaders as we dive into the future of brand storytelling, content creation, and influencer marketing. We'll unpack how to craft genuine connections, leverage creator partnerships, and build experiences that break through the noise. In a world where relationships and authenticity matter most, learn how to show up in the moments that count.
If Aisha Bowe had followed her guidance counselor’s advice, she would have become a cosmetologist. Instead she transformed her life into an inspiring journey of determination, hope and hard-won success. Today, Aisha is a former NASA rocket scientist, entrepreneur, motivational speaker and soon-to-be astronaut. The founder and CEO of STEMboard, Aisha is a serial entrepreneur who is one of a few women of color who have raised over $1 million-dollars. Join this conversation to hear about Aisha’s journey, her passion for entrepreneurship and mentorship; and how she is preparing to be one of the few women of color to travel to space.
SMAC Entertainment, co-founded by Constance Schwartz-Morini, entrepreneur, co-founder, and CEO, and Michael Strahan, Pro Football Hall of Famer, Broadcaster and author, is reimagining talent management with opportunities that aim to drive positive change. The team joins us with April Guidone, SMAC COO, to discuss how they're pushing industry boundaries through innovative development, licensing deals, and content creation that boosts cultural engagement. Together we’ll discuss how entertainment and social responsibility can effectively coexist, setting new standards in the industry.